Easily make your business or product more visible. Using bluetooth technology, the device sends information to phones, tablets or laptops and, once confirmed by the recipient, displays the content that you have configured
Advertising system Bluetooth marketing and advertising Wi-Fi COMBI II-927 device BTWPro 2-927
With this device, you can easily make your business or product visible. Using bluetooth technology, the device sends information to phones, tablets, or laptops, and after confirmation by the recipient, it will display the content that you have configured in BTWPro 2-927. This device can send music, pictures, text files, or HTML pages. The main advantage of this device is the great range and ease of operation. The device also supports Wi-Fi, so you can create a wireless connection, and you can see an ad page when you sign in to the network you create. When it is displayed, the user reaches the Internet, intranet or some server. The device supports up to 14 connections at a single time. BtW -Pro 2 connects to the network using Wi-Fi, a LAN cable with an RJ-45 terminal, or an external USB modem via 3G/GPRS. The package includes BTW Pro 2, 4 antennas and an electrical adapter.
What is bluetooth marketing?
Bluetooth marketing is a new form of presenting ads and information. The device sends presentation and advertising messages, business cards, invitations to events and more. To mobile and other devices that support bluetooth. With this device, you can send almost all types of media. The system can scan devices up to 200 meters away. This model supports up to 28 connected mobile devices at the same time.
What is wi-fi marketing?
Some of today's smartphones cannot receive Bluetooth messages. Wifi marketing is a new, effective method that sends advertising pages to smartphones, laptops or tablets. The user uploads a photo or web page to a BT-pusher device using a flash drive or network. When users of smartphones or tablets connect to the device, they'll see your ad before they connect to the internet. Wifi marketing successfully works in the hotel's wifi hotspots. If you connect to a network, you'll be the first to pop up with an ad page. Using wifi marketing the user can send larger files, such as video or photo in higher quality, thanks to the speed of transmission.
Bluetooth marketing is a form of advertising that is distributed through Bluetooth technology. It takes advantage of the fact that today's Bluetooth technology is equipped with most mobile phones and a large number of laptops, tablets and similar devices.
The ad notification is first uploaded to a Bluetooth unit that automatically searches for mobile devices with active Bluetooth technology and appeals to them with a menu to download value-added content for the customer. This can be a discount coupon, a business card that is directly saved in your phone's contact list, or, for example, an html page. You can read more about the options for the content you're sending.
It's a good idea to place some form of notification near the Bluetooth unit about the possibility of getting content through Bluetooth technology encouraging passersby to turn on Bluetooth on their portable device.
If the Bluetooth marketing unit is connected to the Internet, you can manage your ad campaign online using a web message. Web management options vary depending on the device manufacturer and the specific type of drive. In principle, however, it is possible to obtain statistics on the number of devices contacted and also on the number of devices that have received the content offered by means of a web message. Using two or more units, you can also set it to compare the database of devices you reach over the Internet to avoid harassment in the form of repeated calls to download content.
Types of content that can be sent [edit | edit source]
Picture
You can send pictures in all the usual formats. It should be borne in mind that some less common graphics formats may not open the target device. The Bluetooth unit can detect the type of target device and from the database to detect the resolution of its display, if you upload the image in question to the Bluetooth unit in all the usual resolutions, the recipient will arrive with an image optimized for its device.
Melody
Music files can be sent again in all formats, but it's better to use compressed formats, such as MP3s, for faster transfer.
Video
Due to Bluetooth transfer speed, it is advisable to send videos in compressed format and not too high resolution.
Card
You can use Bluetooth to send contact information that is saved directly to the contact list on the receiving device.
Application
It may seem that due to the different operating systems of mobile devices is not sending applications to thinkers, the opposite is true. The Bluetooth marketing unit can recognize the device's operating system and send it the right version of the app. It is therefore possible to send applications for Windows Mobile, Android, Symbian and more. For older phones, you can send Java applications.
Unique/controllable content
If the web interface allows, it is possible to automatically mark, for example, the sent images with a number or code with its help. This option is practical if the content you send serves, for example, a discount coupon and it is not desirable for the customer to submit it repeatedly.
Website, website
You can transfer an entire web page or app via Bluetooth, which allows the user to view or run offline.
How to Choose a Bluetooth Marketing Solution?
The most important factors in considering a Bluetooth marketing and advertising solution are: Application, Experience with Bluetooth marketing and flexibility.
Fixed networks at airports and malls require different Bluetooth marketing solutions than ad-hoc, mobile or wearable applications.
For fixed networks, NorkaTech BlueMediaBlaster is recommended for Bluetooth marketing and advertising because it has remote update capability. However, this solution requires some technical skills and network connectivity at the location of installation.
For Ad-hoc, mobile or wearable Bluetooth marketing applications, a stand-alone server like NorkaTech BlueMediaServer is recommended. This type of server does not require technical skills, does not require network connectivity or secure location.
If you have multiple Bluetooth marketing offers at one location and want your customers to choose between them, then BlueTapServer is recommended. This is the case for supermarkets and banks.
What Is Proximity Marketing?
Looking for creative, cost-effective methods to distribute rich media content? NorkaTech BlueMediaServer Bluetooth marketing uses Bluetooth wireless technology to distribution coupons, promotions, music and videos to mobile phones. Content that is engaging, interactive, and informative. The formula works when these wireless devices are close to a space that is equipped with BlueMediaServer.
What Is Bluecasting?
BlueCasting is a Bluetooth marketing and proximity marketing solution which allows brands to provides information, entertainment, discounts, coupons and other promotional material to users of mobile phones at a specific location through Bluetooth.
What Is A Tap Server?
NorkaTech BlueTapServer stays asleep untill it senses a tap. At that time, it will broadcast the Bluetooth marketing material to nearby mobile phones.
What Is A Bluetooth Marketing Server?
A Bluetooth marketing server is a stand-alone server that can be charged with marketing content and that can broadcast it to nearby mobile phones. The Bluetooth marketing server does not need to be tied to a PC during operation.
Who Can Use Bluetooth Marketing?
Absolutely everyone can use our Bluetooth marketing servers to advertise or market their products and services. Bluetooth marketing is free and allows to transfer lasting rich media content.
